{"id":4386,"date":"2020-11-26T16:09:01","date_gmt":"2020-11-26T15:09:01","guid":{"rendered":"https:\/\/visitdistrikt.rs\/?p=4386"},"modified":"2020-11-26T16:09:01","modified_gmt":"2020-11-26T15:09:01","slug":"knowledge-and-persistence-against-prejudices-dragana-calija","status":"publish","type":"post","link":"https:\/\/visitdistrikt.rs\/en\/2020\/11\/26\/knowledge-and-persistence-against-prejudices-dragana-calija\/","title":{"rendered":"Knowledge and Persistence Against Prejudices: Dragana \u010calija"},"content":{"rendered":"\r\n

Novi Sad is identified as the main hub of the IT industry in the country and region, and it ranks first in the development of this industry in Serbia. Therefore, it is not surprising that the interest of young people, especially future students, for numerous courses and faculties focused on information technology, is growing. One of the most important centres of this type of education in the region is the Faculty of Technical Sciences in Novi Sad. Each year, around 2000 students enrol in the Faculty of Technical Sciences, which is a record number at the University of Novi Sad.<\/h4>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n \r\n\r\n\r\n\r\n\r\n\r\nA large number of IT companies in our city, which are mostly focused on foreign cooperation, speak in favour of this. One of such companies is SaintDi<\/em>, led by the young and charismatic Dragana \u010calija<\/strong>. Although it seems the developmental path of her career wasn\u2019t turbulent and that she knew what she wanted to do from an early age, Dragana\u2019s story speaks of important crossroads you have to overcome during that developmental process. Being a lady in the world of entrepreneurship, and a young one at that, she encountered various obstacles and made some big decisions. That\u2019s why Dragana \u010calija is one of those women who break down the prejudices with the strongest weapon \u2013 knowledge and persistence.\r\n\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n\r\nIt seems the Faculty of Technical Sciences (FTS) has never been more popular than in the last couple of years, especially your department \u2013 Computing and Informatics. What were your motives when you were applying for the faculty and what do you think about the fact that a lot of young people are choosing this profession?<\/strong>\r\n\r\n\r\n\r\n\r\n\r\nOn the one hand, what attracted me to the FTS is my passion for mathematics, physics, electrical engineering and computers, which I was good at throughout primary and high school, with various competitions and awards confirming that. On the other hand, challenges keep me going, and I thought of Computing and Informatics as quite a challenging and demanding department. Enrolling in this department was the only logical choice when my interests and my wish for pushing my own boundaries consolidated. I\u2019m glad to see more and more young people choosing this department, since it is our reality and our future. It gives you good perspective since it provides people with nice incomes, whether they live in Serbia or abroad. Also, this profession allows a dose of flexibility that doesn\u2019t exist in other professions, such as working from home, which is especially helpful regarding current epidemiological situation. You can also work for an international company, choose interesting projects, modern companies with the majority of young people of similar mindsets working there. All in all, there are a lot of advantages in the IT industry that young people noticed and now want to be a part of.\r\n\r\n\r\n\r\n\r\n\r\nYou were a university teaching assistant, you might have become a professor even, but you chose a more uncertain path. Why?<\/strong>\r\n\r\n\r\n\r\n\r\n\r\nAcademic career and entrepreneurship are quite different. Both careers demand a lot of work and investment, but also different preferences. In my case, these two professions went hand in hand for a while, but that couldn\u2019t last forever. When the company reached certain level and began to grow, I needed to invest more time in it. That\u2019s when I had to choose the direction I wanted to go in the future, and honestly, it wasn\u2019t a tough decision since the entrepreneurship was the only logical outcome. What defines me as a person is dynamics, energy, lots of ideas, ability, agility, which are all the characteristics of an entrepreneur. Entrepreneurship is uncertain, but it\u2019s also what matches the essence of my being. If you love what you do and if you believe in yourself, everything is possible, and I\u2019m an example of that\r\n\r\n\r\n\r\n\r\n
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    \"\"<\/figure>\r\n<\/li>\r\n<\/ul>\r\n<\/figure>\r\n\r\n\r\n\r\n\r\n \r\n\r\n\r\n\r\n\r\n\r\nYou founded the \u2018Saint Di\u2019 IT company seven years ago, in your twenties. What is your background story as an entrepreneur, what was it like when you started?<\/strong>\r\n\r\n\r\n\r\n\r\n\r\nMy career goes far back. I believe the entrepreneurial skills start appearing in a person\u2019s early age, as for me, it became apparent in my childhood when I sold the fruits my parents grew on their own and continuing in high school when I gave folklore lessons to earn pocket money. When I was in university, those tendencies and skills started to become more clear. I managed student projects, which both teaching assistants and professors noticed, encouraging me with positive comments. In my third or fourth year of studies I started educating myself in the field of leadership, PR, communication with people, public appearances, management, etc., because I knew the faculty would only serve as a good place to start diving into entrepreneurship. Upon graduating, I knew that I needed certain experience and connections in order to open my own company, so I got a job in a big company where I expanded my network of acquaintances and I learned how companies and private sector function. At some point I even had side jobs because I wanted to start creating the base for my own business. People around me constantly kept motivating me to dive into entrepreneurship because they thought it was something I would be good at. The kind of freedom you have when you\u2019re an entrepreneur is what made me decide I definitely want to become part of it. When I opened Saint Di, the workload wasn\u2019t immense, people would usually call me asking for help or advice on how to put their projects into action. Things like these gave me confidence and proved me that I can do it and that entrepreneurship is the right thing for me.\r\n\r\n\r\n\r\n\r\nHow would you explain to a layperson what you and your team do, since you operate in London as well and you\u2019ve founded OrderEngine, which helps people in catering business?<\/strong>\r\n\r\n\r\n\r\n\r\n\r\nSaint Di consists of two parts. One part is what we call \u2018outsourcing\u2019. I would explain this as service-oriented programming \u2013 just like when you hire someone to paint your apartment because you don\u2019t know how to do it yourself, you can also hire us to create a software for you. First someone has an idea, be it an app, website, software solution, and then they hire us to implement that idea. The second part of our company is our product \u2013 the OrderEngine application. This app is created for catering industry. In short, OrderEngine connects catering facilities with their distributors and allows them to explore and find everything they need in an easy, fast and efficient way.\r\n\r\n\r\n\r\n\r\n
    \"\"<\/figure>\r\n\r\n\r\n\r\n\r\nDo you think there\u2019s still room for labels such as \u2019a woman in IT\u2019, do you feel that the moment has come when it doesn’t matter who does a certain job anymore, or do these stereotypes still exist in our region? Women leaders in IT services is still a rare thing, even though women simply working in IT isn\u2019t. In this respect, what other abilities, apart from technical ones, should a successful IT leader possess?<\/strong>\r\n\r\n\r\n\r\n\r\n\r\nSuch labelling was widely spread in the past, i.e. more than it is nowadays. Changes started to occur when the IT industry opened positions more suitable for women such as graphic designers, social media marketers, product owners, scrum masters, as well as project managers. I\u2019d say there\u2019s still a stereotype about women who are computer programmers, but that will change too. Good news is there has been more and more women doing computer programming and being part of the startup scene. Although rare, it\u2019s not unusual to see a woman owning and launching a startup anymore. Globally speaking, more attention is being paid to the quality of work rather than who is doing it, and such mindset is becoming more common here too. Women are overtaking leading positions in IT, althought it\u2019s still rare to see something like that in this part of the world. From my experience, in addition to technical skills which are a big plus, a woman in a leadership position should be determined, prudent, she should believe in herself and stand up for herself, she should also like dynamics and should be flexible. There is a saying we should all keep in mind when someone makes an unnecessary comment: it fell on deaf ears.\r\n\r\n\r\n\r\n\r\n\r\nLooking back, would you change anything in your business journey<\/strong>\r\n\r\n\r\n\r\n\r\n\r\nIt\u2019s very difficult in the beginning when you\u2019re all alone, i.e. when you start a business on your own, because each part of the business is up to you. One thing I would change is having a mentor \u2013 I believe it would\u2019ve been easier for me if I had an experienced mentor whom I could ask for advice, otherwise the learning process is very slow because the only way you learn is from your own mistakes and by trusting your intuition. You fail several times until you learn, but, if there\u2019s some extra support and someone you can communicate with, it makes it all incomparably easier.\r\n\r\n\r\n\r\n\r\n\r\nWhat are the biggest sacrifices you had to make, considering the fact that you\u2019re a successful yet a very young entrepreneur?<\/strong>\r\n\r\n\r\n\r\n\r\n\r\nIn the beginning, when the business is just starting to develop, it\u2019s inevitable that you\u2019ll work 24\/7, which some people might perceive as giving up your private life for work. I don\u2019t look at it that way, because, to me, it\u2019s about happiness and enjoying what you do, which I am. It\u2019s about living your dream and building your business. Later, when the company becomes more stable, you can think about some kind of balance, but it\u2019s a spontaneous thing anyway. What I think I sacrificed is my academic career, but that too was more of making a strategically important decision for a company than a sacrifice.\r\n\r\n\r\n\r\n\r\n
    \"\"<\/figure>\r\n\r\n\r\n\r\n\r\nYou were born in Ba\u010dka Palanka, but your student days and your job connect you to Novi Sad. What else do you love when it comes to Novi Sad?<\/strong>\r\n\r\n\r\n\r\n\r\n\r\nI think a sentence that best describes this city is \u2013 Novi Sad is a city that meets citizens\u2019 needs. It\u2019s big enough to have everything you need, and yet it\u2019s not too big, so it lets you feel closeness and connection to other people. I love its greenery, parks, the fact that it\u2019s clean and well-kept, but also the fact that a lot is invested in culture and infrastructure. Novi Sad is always vivid thanks to all the activities and events happening throughout the year. And yet, it makes you feel calm. I think, in this city, there is something for everyone.\r\n\r\n\r\n\r\n\r\n\r\nWhat are your favourite places to visit in your free time? Are there certain events or festivals you never ever miss?<\/strong>\r\n\r\n\r\n\r\n\r\n\r\nI really like nature and I feel good when I take the time to go to Fru\u0161ka Gora. Also, as a former kayaker, I love the river and the view of the city, it calms me down, so I like exploring little nooks where I can relax. In addition to nature, there are many cafes, restaurants and clubs where I feel at home and where I like to spend time with my friends. As for the events and festivals, I always go to the Exit festival, Street Musicians Festival and Cinema City. The fact that our city organises events throughout the year is just amazing.\r\n\r\n\r\n\r\n\r\n\r\nAuthor<\/strong>: Leona Pap\r\nPhoto:<\/strong> Vladimir Veli\u010dkovi\u0107<\/em>\r\n\r\n","protected":false},"excerpt":{"rendered":"

    Novi Sad is identified as the main hub of the IT industry in the country and region, and it ranks first in the development of this industry in Serbia. Therefore, it is not surprising that the interest of young people, especially future students, for numerous courses and faculties focused on information technology, is growing. One […]<\/p>\n","protected":false},"author":3,"featured_media":4367,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[313,998,287],"tags":[351,352],"yoast_head":"\nKnowledge and Persistence Against Prejudices: Dragana \u010calija - Visit Distrikt Novi Sad<\/title>\n<meta name=\"description\" content=\"Dragana \u010calija is the owner of IT company SaintDi, and one of the women who crushes prejudices using knowledge and persistence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visitdistrikt.rs\/en\/2020\/11\/26\/knowledge-and-persistence-against-prejudices-dragana-calija\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Knowledge and Persistence Against Prejudices: Dragana \u010calija - 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