{"id":8614,"date":"2021-04-16T09:47:40","date_gmt":"2021-04-16T07:47:40","guid":{"rendered":"https:\/\/visitdistrikt.rs\/?p=8614"},"modified":"2021-04-19T15:57:08","modified_gmt":"2021-04-19T13:57:08","slug":"from-apolo-to-arena-cinema-of-novi-sad","status":"publish","type":"post","link":"https:\/\/visitdistrikt.rs\/en\/2021\/04\/16\/from-apolo-to-arena-cinema-of-novi-sad\/","title":{"rendered":"From Apolo to Arena: Cinema of Novi Sad"},"content":{"rendered":"<p><strong>Novi Sad is a cinema city. When it comes to film screenings, Novi Sad has kept up with the world \u2013 from playing the first movie by the end of the 19th century, to travelling cinemas due to a lack of real auditoriums, to contemporary cinemas that were among the most modern ones in Europe. Today, you can choose where to watch a film.<\/strong><br \/>\n<!--more--><\/p>\n<p><span>Paradoxically, Novi Sad was left with no cinema in the first decade of the new millennium, but they are back, and it seems that the citizens of Novi Sad are as excited as ever about it. There were more cinemas in the past than there are now, so in addition to the ones in the city centre, citizens of Novi Sad could watch the films in auditoriums across Petrovaradin, Telep or Detelinara. The ticket price was not affordable for everyone. Despite that, all generations went to screenings.<\/span><\/p>\n<p><span>Having suffered historical, i.e. social changes, the Novi Sad cinema has an enviable tradition, while the citizens of Novi Sad rightfully defend the epithet of film buffs. After the Second World War, people would often visit cinemas in order to watch a French, English or a local movie. Soon after, the first actress will take off her clothes in a lake in a Swedish movie called <em>One Summer of Happiness<\/em>, and the first ticket touts in Novi Sad will start to appear. The cinema life in Novi Sad was blooming.<\/span><\/p>\n<p><span>Today, in addition to the world hit films in megalomaniac auditoriums, people can watch indie films in places like the <a href=\"https:\/\/svilara.kulturnestanice.rs\/en\/\">Svilara Cultural Station<\/a>, <a href=\"https:\/\/www.facebook.com\/ck13omladinskicentar\/\" target=\"_blank\" rel=\"noopener\">CK13<\/a>, <a href=\"https:\/\/www.facebook.com\/domb612\/\" target=\"_blank\" rel=\"noopener\">Dom b612<\/a>, <a href=\"https:\/\/www.facebook.com\/KulturniCentarLAB\" target=\"_blank\" rel=\"noopener\">LAB<\/a> and other. Here are some of the important years that speak in favour of film being an escape, an entertainment and a need to the people of Novi Sad.<\/span><\/p>\n<h3>1896<\/h3>\n<p><span>In less than a year after the world premiere screening in Paris, citizens of Novi Sad watched their first film in the <a href=\"https:\/\/visitdistrikt.rs\/en\/2020\/11\/20\/six-fascinating-stories-from-the-history-of-the-serbian-national-theatre\/\" target=\"_blank\" rel=\"noopener\"><em>Dun\u0111erski Theatre<\/em><\/a>. The theatre was situated in the backyard of the hotel Vojvodina, while the newspaper <em>Branik<\/em> said it was the first artificial play for the fellow citizens.<\/span><\/p>\n<h3 style=\"text-align: left;\"><strong>1908<br \/>\n<\/strong><\/h3>\n<p style=\"text-align: left;\"><span>The <em>Tivoli<\/em> hall was opened on the field next to today\u2019s <a href=\"https:\/\/www.muzejvojvodine.org.rs\/index.php\/eng\/\" target=\"_blank\" rel=\"noopener\">Museum of Vojvodina<\/a>, a place where plays were performed and movies were screened. With a capacity of around 200 to 300 viewers, <em>Tivoli<\/em> gathered fans of adventurous films and burlesque, accompanied by tamburitza players or accordionists. In 1912, <em>Tivoli<\/em> played <em>Les Mis\u00e9rables<\/em> by <strong>Victor Hugo<\/strong>. It was the first feature film shown here and the ticket price was 20 krajcars. Having in mind that, say, one kilogram of meat was 12 krajcars, screenings weren\u2019t cheap and cinema wasn\u2019t available to everyone. Despite that, <em>Tivoli<\/em> used to gather mostly students and soldiers and the atmosphere was so relaxed that it was no surprise commenting on films and plays aloud was a thing. Since the <em>Tivoli<\/em> hall had different purposes, it is not considered our first permanent cinema.<\/span><\/p>\n<h3><strong>1910. <\/strong><\/h3>\n<p>In 1910, the first permanent cinema in Novi Sad was built \u2013 <em>Apolo<\/em>, today\u2019s shopping mall of the same name in Liberty Square. The cinema was built according to a design by a Budapest architect, while the ownership belonged to <em>Apolo projectograph<\/em>, a joint-stock company managed by <strong>Stevan Adamovi\u0107<\/strong>, the former mayor of Novi Sad. <em>Apolo<\/em> was visited by a more fancy and educated audience than the one in <em>Tivoli<\/em>. Adamovi\u0107 even wanted to make a movie about Novi Sad in order to attract more people. His idea was to cast real Novi Sad citizens. However, corso was so crowded in the time arranged for shooting, the filmmakers couldn\u2019t do their job, so they had to relocate the shooting of the film. The <em>Apolo<\/em> movies were obtained from Budapest and were accompanied with martial music. Soon after the first sound films started to appear in the world, <em>Apolo<\/em> was ready to take this new motion picture by storm. Thus, in 1930, <em>The Singing Fool<\/em> with <strong>Al Johnson<\/strong> in the leading role was screened. As a precursor of the popular lovebox seats in cinemas nowadays, <em>Apolo<\/em> also had seats for lovers, separated by a curtain, as well as those for families. During the Second World War, the cinema was renamed <em>Nemezeti<\/em>. After the liberation, <em>Apolo<\/em> got its original name back.<\/p>\n<h3>1913<\/h3>\n<p><span>The second permanent cinema was <em>Korzo<\/em>, 4 Zmaj Jovina Street, in the backyard of what is today known as <em>Gusan<\/em>, one of the favourite pubs for the citizens of Novi Sad. <em>Detektiv kao lopov<\/em> from 1916, by the author <strong>Vladimir Totovi\u0107<\/strong>, had its premiere screening in <em>Korzo<\/em>. The very building was designed by <strong>Anton Tickmayer<\/strong> in 1901, for the purposes of a photography atelier.<\/span><\/p>\n<h3 style=\"text-align: left;\">1924<\/h3>\n<p style=\"text-align: left;\"><span>The <em>Odeon<\/em> cinema was built according to <strong>August Najar<\/strong>\u2019s project in the backyard of Vojvo\u0111anska bank, the former <em>Grand Hotel Majer<\/em>. In the period after the war, <em>Odeon<\/em> was first renamed <em>Slavica<\/em>, based on the first local film, and then, in 1953, <em>Bioskop Doma JNA<\/em>, which was known for playing war and action films.<\/span><\/p>\n<h3>1930<\/h3>\n<p><span>In the thirties, the cinemas <em>Uranija<\/em> (corner of the Gallery Square and Vase Staji\u0107a Street), <em>Reks<\/em> or the future <em>Narodni bioskop<\/em> (the Tanurd\u017ei\u0107 Palace) as well as <em>Luksor<\/em> were formed and opened in Jovana Suboti\u0107a Street.<\/span><\/p>\n<h3>1940<\/h3>\n<p><span>The <em>Palas<\/em> cinema, or what was going to be known as <em>Jadran<\/em> in the future, was founded in Po\u0161tanska Street. The most viewed movies of this time were the ones with <strong>Charlie Chaplin<\/strong> in the leading role, while the citizens of Novi Sad gladly watched <strong>Sherlock Holmes<\/strong> played by <strong>John Barrymore<\/strong>. The <\/span>most popular romantic movies were the ones with <strong>Greta Garbo<\/strong>, <strong>Ramon Novarro<\/strong> and <strong>Marlene Dietrich<\/strong>.<\/p>\n<h3>1954<\/h3>\n<p><span>The <em>Youth Forum<\/em> was formed in 1954 and it played an important role in the cinema life of Novi Sad, first as a summer stage in Katoli\u010dka porta and then as the <a href=\"https:\/\/www.kcns.org.rs\/\" target=\"_blank\" rel=\"noopener\">Cultural Centre of Novi Sad<\/a>, with an auditorium that plays indie films. <strong>\u017delimir \u017dilnik<\/strong>, the famous film director and winner of the Golden Bear, was the manager of the <em>Youth Forum<\/em> in the period from 1961 to 1973.<\/span><\/p>\n<h3>1969<\/h3>\n<p><span>In 1969, Novi Sad got one of the most beautiful and modern cinemas in Europe \u2013 <em>Arena<\/em>. Its seating capacity was around 700. <strong>Vasa Dimi\u0107<\/strong>, who was a managing director of Radio Novi Sad for a very long time, was in charge of the cinema\u2019s acoustics. <em>Swan Lake<\/em> was <em>Arena\u2019s<\/em> first screening. <em>Arena<\/em> had a lot of visitors, given the population back then. One year, it had as many as 200,000 visitors. Sometimes, the attendance depended on the type of movies screened; thus, <em>Narodni bioskop<\/em> gathered those who wanted to see <strong>Bruce Lee<\/strong>, showing films even 10 times a day, while <em>Arena<\/em> played films three times a day. <em>Jadran<\/em> was most visited in the time of screening <strong>Mr. Bean<\/strong> movies, with 2000 people and 7 screenings per day. At that time, <em>Arena<\/em> used to play <em>The Lost World<\/em> by <strong>Spielberg<\/strong> once a day.<\/span><\/p>\n<h3>1977<\/h3>\n<p>In 1977, the <em>Zvezda film Novi Sad<\/em> was formed. It was a social labour organisation and a chinematographic company for import, creation and distribution of films. <em>Apolo<\/em> became <em>Zvezda<\/em>, while the company included other cinemas as well \u2013 <em>Narodni bioskop<\/em> in the Tanurd\u017ei\u0107 Palace, <em>Jadran<\/em>, <em>Arena<\/em>, <em>Letnji bioskop<\/em> in Katoli\u010dka porta, <em>Stra\u017eilovo<\/em> in Sremski Karlovci, <em>Dunav<\/em> in Petrovaradin, <em>Narodni<\/em> in Futog, <em>Slovan<\/em> in Kisa\u010d, but the building of the Novi Sad Theatre in Jovana Suboti\u0107a as well. Some of the most popular films in <em>Zvezda<\/em> were<em> Lude godine<\/em>, <em>Pjevam danju, pjevam no\u0107u<\/em>, <em>Do\u0161lo doba da se ljubav proba<\/em>, <em>Majstori, majstori<\/em>, <em>Ljubi, ljubi, al\u2019 glavu ne gubi<\/em>, <em>\u0160pijun na \u0161tiklama<\/em> and other.<\/p>\n<h3>1979<\/h3>\n<p><span><em>Apolo<\/em> was demolished and <em>Reks<\/em> became a business premise, <em>Odeon<\/em> became a warehouse of Vojvo\u0111anska Banka, while <em>Dunav<\/em> and <em>Ba\u010dka<\/em> were closed due to poor attendance.<\/span><\/p>\n<h3>1999<\/h3>\n<p><span>During the NATO aggression in 1999, cinemas used to work every day thanks to the <em>Centar film<\/em> that provided people with local films. On 24 March, the first day of the bombing, cinemas were crowded with people: <em>No\u017e<\/em> i <em>Ma\u0107eha<\/em> was projected in <em>Arena<\/em>, while <em>Jadran<\/em> played <em>Shakespeare in Love<\/em>.<\/span><\/p>\n<h3>2008<\/h3>\n<p><span><em>Arena<\/em> and <em>Jadran<\/em> stopped working in 2008. The last movie Arena played was <em>Quantum of Solace<\/em> from the <strong>James Bond<\/strong> series. After that, Novi Sad had no cinemas for some time.<\/span><\/p>\n<h3>2010<\/h3>\n<p><span>In 2010, <em><a href=\"http:\/\/www.arenacineplex.com\/\" target=\"_blank\" rel=\"noopener\">Arena<\/a> <\/em>was renovated and it got six modern auditoriums. In addition to this new-old <em>Arena<\/em>, Novi Sad got two more cinemas \u2013 <em>Cinestar cinemas<\/em> in the Big shopping mall (2015) and <em>Cineplexx<\/em> in the <em>Promenada<\/em> shopping mall (2018<\/span><\/p>\n<p><em><strong>Author<\/strong>: Leona Pap<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Novi Sad is a cinema city. When it comes to film screenings, Novi Sad has kept up with the world \u2013 from playing the first movie by the end of the 19th century, to travelling cinemas due to a lack of real auditoriums, to contemporary cinemas that were among the most modern ones in Europe. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[313,278],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Apolo to Arena: Cinema of Novi Sad - Visit Distrikt Novi Sad<\/title>\n<meta name=\"description\" content=\"Novi Sad is a cinema city - ever since the 19. century when the citizens of Novi Sad watched the first movie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visitdistrikt.rs\/en\/2021\/04\/16\/from-apolo-to-arena-cinema-of-novi-sad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Apolo to Arena: Cinema of Novi Sad - 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