Cookie policy

Last updated on and effective as of  29.11.2021.

Along with Privacy Policy and Terms of Use, Cookie Policy is an important policy that outlines what cookies are, what types of cookies we use on our Website, and how you can manage them.

In this Cookie Policy, terms written in capital letters shall have the same meaning as defined in our Privacy Policy and Terms of Use.

1. What is a cookie?

Cookies are small text files with data, downloaded to your computer or mobile device when you visit a website. They can send information back to the originating website, or to another website that recognizes that cookie. Thus, cookies allow a website to recognize your device, and for example, remember your time zone or language preference.

We use cookies to collect information about the use and performance of our Website. The underlying purpose for processing information through cookies is not to identify you or any other individual Website users, but to analyse and improve the Website’s content and user experience.

2. Types of cookies

 Cookies can be used for diverse purposes. Some cookies may process personal data, other cookies gather statistics on the website usage, but cookies may also be used to support the website’s security or to correctly display information to users.

In addition, there are cookies that have similar purposes but are being collected and used in different manners: first-party cookies and third-party cookies.

  • First-party cookies refer to cookies that we have added to our Website (technical functionalities, statistics…). That means that they are directly stored by the website you visit.
  • Third-party cookies are cookies placed and collected by someone other than us, for example, social media platforms embedded in our Website (Facebook, Instagram, Twitter).

On our Website, you will find cookies with several purposes: necessary cookies, statistic cookies, and marketing cookies.

 

Necessary cookies

Necessary cookies are essential in enabling basic functions of the Website, such as page navigation, or access to secure areas of the Website. Therefore, the necessary cookies must be present for the Website to operate properly.

 

COOKIE NAME

Cookie icon

PURPOSE

Cookie icon

PROVIDER

cookie icon

EXPIRY

Cookie icon

TYPE

Cookie icon

elementor

Used in context with the website’s WordPress theme. The cookie allows the website owner to implement or change the website’s content in real-time.

visitns.rs

Persistent

HTML

test_cookie

This cookie is used to check if the user’s browser supports cookies.

doubleclick.net

1 day

HTTP

 

Statistic cookies

By using statistic cookies, we are able to understand and analyse how visitors interact with the Website in general. All information collected by these cookies is collected anonymously. These cookies allow us to count visits and traffic sources, in order to measure and improve the performance of our Website. As a result, we may create a report on pages that are the most and the least interesting.

 

COOKIE NAME

Cookie icon

PURPOSE

Cookie icon

PROVIDER

cookie icon

EXPIRY

Cookie icon

TYPE

Cookie icon

_ga

Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

visitns.rs

2 years

HTTP

_ga_#

Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.

visitns.rs

2 years

HTTP

 

Marketing cookies

Marketing cookies are used to provide you with a good user experience, by determining what content is more relevant to you. Also, they enable us to continually improve our Website and reach. These cookies are set up through our Website by our advertising partners, who may use marketing cookies to create a profile of your interests and present you advertisements appropriate to your interest in other locations. Marketing cookies uniquely identify your browser and device. You may prevent experiencing targeted ads by not allowing these cookies.

 

COOKIE NAME

Cookie icon

PURPOSE

Cookie icon

PROVIDER

cookie icon

EXPIRY

Cookie icon

TYPE

Cookie icon

_fbp

Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers.

visitns.rs

3 months

HTTP

_gcl_au

Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.

visitns.rs

3 months

HTTP

IDE

Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad to present targeted ads to the user.

doubleclick.net

1 year

HTTP

 

 

3. Use of external tools on our Website

 Google Analytics

We have integrated Google Analytics on this Website (with an anonymization function). Google Analytics is a website analysis service. Website analysis refers to the collection, recording and analysis of data regarding the behavior of visitors of our Website. In other words, Google Analytics uses cookies to remember a visitor’s behavior and provide us with reports on the visits of the Website and the visitors’ activity.

Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA, is the operator of the Google Analytics component.

How Google processes personal data via Google Analytics please see here https://policies.google.com/technologies/partner-sites.

Google Analytics uses cookies, as described in the table above. The information about your use of our Website generated by the Google Analytics cookies is normally transmitted to a Google server in the USA and stored there. Google might disclose these personal data collected via the technical procedure to third parties.

We have activated IP anonymization, which means that Google shortens IP addresses of our visitors within the Member States of the European Union or in other countries that are parties to the European Marketing Area Treaty. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. Google uses this information to analyze your use of the Website in order to compile a report about your Website activities and provide us with other services associated with the Website and Service.

If you wish to find out more on how Google uses information collected via this Website and the Service, please see here https://policies.google.com/technologies/partner-sites?hl=en-GB&gl=uk.

Apart from the instructions in Section 5 of the Cookie Policy, you may furthermore prevent the disclosure of the data generated by the cookie which refer to the use of the Website (including your IP address) to Google as well as the processing of these data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

This browser add-on notifies Google Analytics via JavaScript that no data or information about website visitors may be transmitted to Google Analytics.

In addition, a cookie left behind by Google Analytics may be erased at any time via the Internet browser or other software programs.

Google Analytics is explained in more detail under this link: https://marketingplatform.google.com/about/, while information on how Google processes data you may find under this link https://support.google.com/analytics/answer/6004245#zippy=%2Cour-privacy-policy%2Cgoogle-analytics-cookies-and-identifiers.

4. Legal basis for using cookies

We are not allowed to use cookies unless you agree to it via cookie banner. Therefore, the legal basis for using cookies is your consent as described in our Privacy Policy.

We assume the device you are using is yours. If this is not the case, (for example, if you are visiting the Website on your employer’s computer or smart device), we expect you to have the authorisation of the owner of the device to agree on their behalf with our storing cookies on the device and retrieving information from it as described in the Cookie Policy. By using the device you are confirming to us that you are so authorised.

 

5. How to block cookies?

If you do not agree with any of the above-described processing and would like to disable the cookies, there are two options at your disposal.

  • The first option refers to the Cookie Settings option in the Cookie banner that you may find on our Website. You can modify the Cookie banner and select only the type(s) of cookies that you want to allow.
  • The second option is related to your browser settings. By default, most internet browsers are set up to accept cookies. However, you can change that. If you would like to find out more about it, please refer to the help and support area on your browser for instructions on how to block or delete cookies (for example Internet Explorer, Google Chrome, Mozilla Firefox, Safari).

Keep in mind that each browser has a different procedure for managing and configuring cookies. However, if you use your browser settings to block all cookies (including necessary cookies), you may not be able to access all or some parts of our Website.

 

6.Changes of our Cookie Policy

Our Cookie Policy may be modified from time to time. In case of an update, we will notify you through a pop-up on the Website, in a reasonable period of time prior to and following the change.