Novi Sad are the people. People who are compassionate, welcoming, creative, different, unique, unassuming, but also proud, good neighbours and good friends… The ones who smile at you in the street, even if they don’t know you. The ones who create and, thus, make you happy with their creations, not wanting anything in return. The ones who give, not asking where you’re from. Thanks to them, every corner of the city is adorned with a special story. Thanks to them, everyone is welcome. Thanks to them, Novi Sad is the most beautiful city in the world.